Buy custom The Influence Of The Interdependent Relationship Between Gender And ‘The Gaze’ On Contemporary Beauty Ideals
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They claim ‘in the history of art, the fact that paintings were geared towards male viewers had as much to do with the commerce of art as it did with the social and sexual stereotypes of men and women’. (Sturken and Cartwright, 2001: 79). Hence one of the possible reasons for the production of such paintings to satiate the ‘male gaze’ back in that day could be the fact that before the Equal Employment Rights Bill was passed in the 1960’s, allowing women to work alongside men, the latter were economically superior, and it was only logical to make paintings for one who had the financial ability to afford them...
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‘Contemporary visual culture involves not only a highly complex array of images and spectators but also of gazes. There are in contemporary images, be they art, news, advertising, television or film mages, a broad arrey of implied viewers’. (Sturken and Cartwright, 2001: 87) In contemporary culture, it has been established that ‘the gaze’ does not only limit women to being the subjects of the gaze, but also the spectators...
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