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The menu that works in the United States does not work internationally. With some research and changing of some items, McDonalds had found items that were appealing internationally. With this example in mind, I feel Starbucks should have done their research before going international. I propose Starbucks executives to go over to Japan and taste their coffee to see what taste they are looking for...
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With this example in mind, I feel Starbucks should have done their research before going international. I propose Starbucks executives to go over to Japan and taste their coffee to see what taste they are looking for. The next step would be for Starbucks to experience the culture of Japan to make the proper adjustments to the company...
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