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Those observed from Cosmo include a woman running as well as a humorous spin-off of stereotypical gender roles. Both ads appeal to their target audience, the first by relating and the second by offering understanding through humor. The ads from GQ feature detailed profiles of the products they are selling, such as a pair of shoes and a bottle of whiskey...
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Both appeal to their target audience through simple, precise pictures and statements. Both magazines make bold assumptions of what will appeal to their target audience based on stereotypes that exist in each social class. For Cosmo, the assumption is made that readers will respond better to relatable and humorous ads because they are easier to understand...
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