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He speculates that American society credits advertisements as being a very useful informational tool. However, advertising also seeks to persuade its consumers, a premise, with which Calfee agrees, but he believes that the American society is fully aware of the persuasive function of advertising. Calfee's stance is that advertisements are great ways to obtain product information...
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Calfee's stance is that advertisements are great ways to obtain product information. Therefore he believes the only way consumers the will buy a certain product is if the product "rests upon some academic credentials" (182). Then again his opinion does not coincide with the way advertisements are developed...
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