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Bajaj Auto has catalysed this trend, and it forms the core of the Company’s integrated marketing, product development and R&D strategy.
Pulsar was launched in direct competition to the Hero Honda's 'CBZ' model in 150 cc plus segment. The campaign beared innovative punch line of "Definitely Male" positioning Pulsar to be a masculine-looking model with an appeal to the performance sensitive customers...
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Bajaj Auto has catalysed this trend, and it forms the core of the Company’s integrated marketing, product development and R&D strategy.
Pulsar was launched in direct competition to the Hero Honda's 'CBZ' model in 150 cc plus segment. The campaign beared innovative punch line of "Definitely Male" positioning Pulsar to be a masculine-looking model with an appeal to the performance sensitive customers...
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