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McDonaldization is in every society and seems to be growing. It just like every thing else has it advantages and its disadvantages. Businesses have gone global in recent years. When the business goes global it may not take into account the many differences in cultures. McDonalds has added special regional foods in many of their chains to attract more natives...
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McDonaldization is in every society and seems to be growing. It just like every thing else has it advantages and its disadvantages. Businesses have gone global in recent years. When the business goes global it may not take into account the many differences in cultures. McDonalds has added special regional foods in many of their chains to attract more natives...
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McDonaldization
Outline the main benefits/advantages and the potential disadvantages/drawbacks associated with marketing planning, based on a critical review of the literature
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