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| Topic: |
Social Issues
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| Number of pages / Number of words: |
14 / 3759 |
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Marketing strategies for the event were based on genuine guerrilla promotion and from past methods used by students in 2007.
The author constantly referred to Bowdin (2006) as first base when the team looked into acquiring volunteering assistance, sponsorship, and maintaining control and budgets. The author employed the methodology of recruiting, selecting and motivating volunteers at the event itself from Van der Wagen (2007); paying particular attention to making sure that each volunteer had a challenging task and had a voice input with the team...
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The author employed the methodology of recruiting, selecting and motivating volunteers at the event itself from Van der Wagen (2007); paying particular attention to making sure that each volunteer had a challenging task and had a voice input with the team.
The team was aware of the value of sponsorship and developed its strategy around companies who would want be involved with a sports event and charities...
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