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(pp 56) Unless something within a particular media context triggers the unexpected within us, it is often not pleasurable. Silverstone quotes Barthes as he refers to this as the ?punctum'. It is the prick of the unexpected. Something in the image which fractures, an accident, a moment, a point, which in his inimitable words ?bruises me, is poignant to me' (Barthes, 1981: 27, pp 54) If the punctum eroticizes the image of the media it eroticizes the relationship between viewer and image which results in pleasure for the individual concerned...
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It is the prick of the unexpected. Something in the image which fractures, an accident, a moment, a point, which in his inimitable words ?bruises me, is poignant to me' (Barthes, 1981: 27, pp 54) If the punctum eroticizes the image of the media it eroticizes the relationship between viewer and image which results in pleasure for the individual concerned...
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