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Efficiency - it is the fastest way to get from being hungry to being full. Efficiency in McDonaldization means that every aspect of the organization is geared toward the minimization of time.
2. Calculability- McDonaldization developed the notion that quantity equals quality, and that a large amount of product delivered to the customer in a short amount of time is the same as a high quality product...
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Predictability - standardized and uniform services. "Predictability" means that no matter where a person goes, they will receive the same service and receive the same product every time when interacting with the McDonaldized organization.
4. Control - standardized and uniform employees, replacement of human by non-human technologies...
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General points of the essay
Rational Systems, McDonaldization
Trust in business is a means for greater business efficiency
Leisure Time Is Becoming An Increasingly Rare Commodity, Largely Because Technology Has Failed To Achieve Its Goal Of Improving Our Efficiency In Our Daily Pursuits.
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