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| Topic: |
Social Issues
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| Number of pages / Number of words: |
11 / 2934 |
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209-210). This acknowledgement that sports fandom consists of more than overt behaviour has important implications for the choice of research methodology.
Quantitative Research and the Sports Fan
Quantitative research designs are characterised by the assumption that human behaviour can be explained by what may be termed "social facts", which can be investigated by methodologies that utilise "the deductive logic of the natural sciences" (Horna, 1994, p...
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121). Quantitative investigations look for "distinguishing characteristics, elemental properties and empirical boundaries" (p. 121) and tend to measure "how much", or "how often" (Nau, 1995). They are appropriate to examine the behavioural component of sports fandom, such as attendance at games.
A quantitative research design allows flexibility in the treatment of data, in terms of comparative analyses, statistical analyses, and repeatability of data collection in order to verify reliability...
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