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According to the Commercial Alert, the Ralph Nadar inspired watchdog group, advertisers are so effective at making product placements natural, that many people do not even realize they are advertisements. For example, if the characters from the TV show Scrubs on NBC were gathered together at lunchtime drinking Pepsi, viewers would most likely assume that the characters are merely drinking a universally popular drink...
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They would fail to recognize that this is an example of product placement. It is not a mere coincidence that the characters are drinking Pepsi. The characters are drinking Pepsi to advertise it. In fact, product placement has become so popular that almost every single product used even merely has its brand shown for a brief period of time, is product placement...
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