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There are four things that are imperative in Public Relations. They are: Goals, Objectives, Strategies, and Tactics. Goals are broadly based in public relations. They are usually based on three things ? Maintaining your favorable publics,
neutralizing the unfavorable, and crystallizing the uninformed...
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They are: Goals, Objectives, Strategies, and Tactics. Goals are broadly based in public relations. They are usually based on three things ? Maintaining your favorable publics,
neutralizing the unfavorable, and crystallizing the uninformed. (3 -Lattimore, 2004 ) In Mel Gibson's situation, it would be smart to focus on maintaining his favorable publics, since he had done something that could threaten his relationship with them...
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