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1. Should Bloomberg continue with APP? Why or why not? If not, should he have another form of price protection, like RPP, in place? Why? Or should he just follow another pricing strategy that you can think of? (This strategy should be close to the strategies discussed in the case.) (6 POINTS)
2. How should he raise awareness about APP (if he keeps it) or another pricing strategy? How should he allocate advertising funds among different media, e...
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1. Should Bloomberg continue with APP? Why or why not? If not, should he have another form of price protection, like RPP, in place? Why? Or should he just follow another pricing strategy that you can think of? (This strategy should be close to the strategies discussed in the case.) (6 POINTS)
2. How should he raise awareness about APP (if he keeps it) or another pricing strategy? How should he allocate advertising funds among different media, e...
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