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Much of the advertising at this time was very clever and highly persuasive and also directed at particular groups in society.
Advertisements such as the one on your handout of the Marlboro man or tough man with a cigarette hanging out of his mouth, or in Mrs McCabe case Chesterfield "What your boy wants most?Letters from home, Cigarettes that satisfy"...
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As you can see the Chesterfield brand of cigarettes would have been almost brainwashing advertising for young women when this add was brought out in the post war years. Not to say that persuasive cigarette adverting forced Rolah McCabe to take up the habit, but it can't be denied as an influential and contributing factor...
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