Buy custom Opinions of Pharmaceutical Direct-to Consumer Marketing on College Students
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The survey was administrated via the Internet to 100 students. The participants were students enrolled in businesses classes at the University of Florida. These students received extra credit for their participation. This incentive guaranteed a high response rate.
The 38 survey questions were reduced to six factors that measured the opinions of the future consumers on DTC marketing...
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This incentive guaranteed a high response rate.
The 38 survey questions were reduced to six factors that measured the opinions of the future consumers on DTC marketing.
Table 1
Factors that Measured the Opinions of the Future Consumers on DTC Marketing
Factor Beliefs
Informative Value of DTC Marketing Consumers make better decisions about their health...
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Many students expand their view of the world during their time in college. Such growth often results from encounters between students who have lived different cultural, economic, or academic experiences. With your future growth in mind, describe a...
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