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| Topic: |
Social Issues
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| Number of pages / Number of words: |
13 / 3421 |
Essay's paper body
After 1992 however people reverted to their own media and today BBC Africa can be seen advertising for audience.
The gist of the normative theory as explained by McQuail (2000) provides a better understanding of what the society expects from the Media and what it did in the early days.
The media to him is expected to:
1) Maintain a constant surveillance of events, ideas and persons active in public life, leading both to a flow of information to the public and exposing violations of the moral and social order...
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In the US the media usually took a partisan stance not because it wanted but because of the political beliefs of the journalist. In South Africa Media could not (before 1994) afford to take radical stances and were dictated by the public mood (This could have been apartheid rule in South Africa or single Party Government in Kenya) on what to do...
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