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On the psychographic factor the company will concentrate the marketing strategy on how appealing is to have an item that not only covers the consumer’s needs but also give the consumer the feeling of a better lifestyle. Finally on the behavioral factor, the company will continuously work on the benefit of the item by mentioning or comparing the benefit of having a cinema experience at home...
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Finally on the behavioral factor, the company will continuously work on the benefit of the item by mentioning or comparing the benefit of having a cinema experience at home.
The 4 Ps applied to each target market segment
It is important to understand how the four marketing stimulus like product, price, place, and promotion are essential for the development of a successful marketing strategy...
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