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They say that they have in place stringent quality assurance and food safety programmes. They also claim that they know where all product ingredients come from. This would enable the company to control every link in its supply chain.
Food safety is clearly very important to the company. This is understandable when you consider how reputations can be seriously damaged when things go wrong...
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Their emphasis on safety and origin of ingredients highlights the efforts McDonald's make to allay fears am
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Quality Assurance
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