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and Korea. When it came to the frequency of celebrity appearances, 57% of all ads in Korea featured one, while only 9.6% of all ads in the U.S. featured one. Both countries featured actors/actresses as the main celebrity endorser, followed by sports figures. It was found that celebrity endorsements in both countries featured food/beverages, personal care products, and services...
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Both countries featured actors/actresses as the main celebrity endorser, followed by sports figures. It was found that celebrity endorsements in both countries featured food/beverages, personal care products, and services. One of the results that set the U.S. apart from Korea was the role that celebrities played in their ads...
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General points of the essay
Korea old and new
Korea, nowadays
Lessons of Rich Dad Poor Dad
South Korea as an FDI
Tesco in Korea
The rise of Korea
History Of Korea
Japan and Korea
Korea
Korea 2
Rich And Famous Getting Bailed Out.
South Korea
Lessons from the Rich and Famous By: Sejung Marina Choi, Wei-Na Lee, and Hee-Jung Kim.
NORTH KOREA
USA as KOREa's big brother
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