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Moreover, fast product development is usually more productive and lower cost, because lengthy time in product development tends to waste resources on peripheral activities, changes, and mistakes (Stalk and Hout, 1990; Clark and Fujimoto, 1991). Thus, product innovation becomes critical in the surviving and winning for most firms...
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Thus, product innovation becomes critical in the surviving and winning for most firms.
Product innovation involves the introduction of a new good or service that is new or substantially improved. This might include improvements in quality, functional characteristics, technical abilities, ease of use, or any other dimension...
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