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(http://www.bath.ac.uk/news/articles/archive/models200906.html)
So the consumers own self-image and its congruence with the ideal appears to have an effect on the role that images of skinny models have on the purchase decision.
(Ataman & Ulengin, 2003) found preference may develop for certain brands if the consumer perceives them as reflecting his/her own self image or it is projecting an image he/she aspires to...
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(http://www.bath.ac.uk/news/articles/archive/models200906.html)
So the consumers own self-image and its congruence with the ideal appears to have an effect on the role that images of skinny models have on the purchase decision.
(Ataman & Ulengin, 2003) found preference may develop for certain brands if the consumer perceives them as reflecting his/her own self image or it is projecting an image he/she aspires to...
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General points of the essay
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Impact of Skinny models on eating disorders and women's purchasing behaviour
Should athletes feel morally obligated to act as role models for today youth, and why or how might these athletes not be capable to act as the role models that society would like tem to.
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