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IKEA is to furniture what Wal-Mart is to food: a supermarket whose strategy is primarily based on low prices. As a group project, I worked on Wal-Mart and was astounded by the negative image associated with the company. IKEA seems to stand at the other end of the spectrum in people's mind. Newsweek once released an article nicknaming the Swedish Company, the "Teflon multinational," one to which social criticism does not stick...
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IKEA is to furniture what Wal-Mart is to food: a supermarket whose strategy is primarily based on low prices. As a group project, I worked on Wal-Mart and was astounded by the negative image associated with the company. IKEA seems to stand at the other end of the spectrum in people's mind. Newsweek once released an article nicknaming the Swedish Company, the "Teflon multinational," one to which social criticism does not stick...
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General points of the essay
Culture Of Ikea
IKEA case
IKEA in INDIA
IKEA in Indonesia
Ikea Communication
Ikea Comperative Strategy
Ikea Swot
Ikea as an example
Ikea's
Ikea
Strategy of IKEA
Strategy: Ikea
Success Of Ikea
What Is Ikea
IKEA and sustainability
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