Buy custom How Broadcasting Institutions Reflect The Ideology Of The Dominant Classes

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The attempts to represent the working class in the media is sometimes flawed by the middle-class broadcasters attitude which is inherent in their perception of the subject from the outset. Education is the key to control in society because unless the working class are educated their chances of gaining power and becoming the dominant ideology is limited...

Gramsci's analysis of hegemony, ("concept from Gramsci suggesting that power is achieved by dominant groups through successful struggles to persuade the subordinate that arrangements in their interest"- The Media Students Book, 2007) or that thought by the ruling class,can be used to analyse culture as a set of material forms and practices, and the institutions in which cultural forms are produced and by which they are rendered significant...

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