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Essay's paper info
| Topic: |
Social Issues
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| Number of pages / Number of words: |
10 / 2748 |
Essay's paper body
His initial failure to sell tape recorders developed in 1950 convinced him that market creation must accompany product development. On his first trip to Europe in 1953, he was deeply impressed and encouraged by the success of N.V. Philips, which had grown from a small light bulb maker in a rural Dutch town into the world's leading electronics maker...
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On his first trip to Europe in 1953, he was deeply impressed and encouraged by the success of N.V. Philips, which had grown from a small light bulb maker in a rural Dutch town into the world's leading electronics maker. Morita then decided to target the world market, particularly the affluent U.S. market, rather than the poor and congested Japanese domestic market...
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