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This goal will be achieved by:
_ offering a wider range of products;
_ increasing per capita consumption of non-alcoholic beverages through product and packaging
innovation;
_ expansion into new non-CSD beverage categories;
_ extend key customer relationship capabilities and grow product availability...
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This goal will be achieved
through effective placement of refrigerated drink equipment and outlet expansion. This strategy would
help the company to establish a major presence in all major non-alcoholic beverage distribution
channels;
_ maintain world best practices throughout the company's operations to deliver cost discipline, low cost
leadership and timely responsiveness to changing market demand; and
_ ensure that the company's operations are environmentally and economically sustainable...
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Alcoholic Beverages
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