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Modernity involves capitalism and the globalization of the world. Feminist theory acknowledges that every culture will have different norms and values that appeal in different ways to the various people they affect. In her essay "I Guarantee: Betty Crocker and the Woman in the Kitchen," Laura Shapiro looks at marketing and food products in the early 1950s, when consumerism and mass production were beginning to blossom in the United States...
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In her essay "I Guarantee: Betty Crocker and the Woman in the Kitchen," Laura Shapiro looks at marketing and food products in the early 1950s, when consumerism and mass production were beginning to blossom in the United States. Shapiro discusses how the General Mills Company created the fictional character of Betty Crocker in an effort to appeal to modern-day homemakers (women) at that point in time...
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