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But is the loss of privacy really so dreadful? In the case of consumer privacy, data profiling by companies enhances their capability to predict consumers’ preferences and so, conduct targeted marketing to each consumer. This personalised service catered to each individual in turn makes life easier for consumers...
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One instance is when surveillance is applied in the field of national security. After incessant terrorist attacks, several countries have taken strong but controversial steps to safeguard the nation. The United States, for example, created the United States Department of Homeland Security that has incorporated the USA PATRIOT Act that has expanded the Federal Government’s powers of surveillance, leaving some citizens very concerned about their rights to privacy (Panopticon: Government and Privacy in The New Millennium, 2003)...
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