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They are acting to inform us on matters about which we would otherwise have little knowledge. The rationale used by nearly all forms of media is that they are performing a public service by adding to the "marketplace of information."
Ethical behavior is required of media practitioners because of their moral obligations
- To themselves?to preserve their own integrity;
- To their clients?to honor contracts and to use their professional expertise on their client's behalf;
- To their organization or employer?to adhere to organizational goals and policies;
- To their profession and their professional colleagues?to uphold the standards of the profession and, by extension, the reputation of their fellow practitioners;
- To society?to consider social needs and claims...
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They are acting to inform us on matters about which we would otherwise have little knowledge. The rationale used by nearly all forms of media is that they are performing a public service by adding to the "marketplace of information."
Ethical behavior is required of media practitioners because of their moral obligations
- To themselves?to preserve their own integrity;
- To their clients?to honor contracts and to use their professional expertise on their client's behalf;
- To their organization or employer?to adhere to organizational goals and policies;
- To their profession and their professional colleagues?to uphold the standards of the profession and, by extension, the reputation of their fellow practitioners;
- To society?to consider social needs and claims...
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