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I think the ads are saying eat healthy, exercise and just enjoy who you are.
The Dove Campaign for Real Beauty has made a profound effect on media and its consumers. There have been many reactions, good and bad, that have come from the campaigns efforts. Media and advertisement that finds a way to provoke critics and consumers must be doing something right...
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Dove has done this enormously. The controversy of using larger women compared to supermodels is a new debate. With the campaign Dove is doing what it can as a company to better the outlook and self esteem of real woman.
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