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DoubleClick's DART technology is valuable to advertising clients because they can use it to specifically target consumers. It performed targeting, reporting and inventory management, allowing sites to manage all or some of their ad serving and reporting functions through DoubleClick's servers. Advertising clients benefited from this by building life long relationships with their customers through the personalization of advertising messages...
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DoubleClick's DART technology is valuable to advertising clients because they can use it to specifically target consumers. It performed targeting, reporting and inventory management, allowing sites to manage all or some of their ad serving and reporting functions through DoubleClick's servers. Advertising clients benefited from this by building life long relationships with their customers through the personalization of advertising messages...
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Double Click Inc
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