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"Ideal culture" is a set of values, knowledge, and beliefs we hold as a society. For many people, the disposable product represents the values of freedom of choice, cleanliness, and convenience. Finally, the disposable phenomenon has been promoted to us through mass marketing and advertising tactics...
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Ritzer explains the reasons for our country's "hyper consumption" in his piece Enchanting a Disenchanted World. One of the explanations he gives for the increase in consumption is the marketing geared toward people to buy more and more products. In this respect, the companies that produce disposable products engage in mass marketing tactics to convince consumers to buy their products...
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