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The product offering much actually carries the benefits the firm has promised and it must be reached to the customer in more satisfying manner for e.g.: Standard chartered bank offers a global credit card to all of its card holder while most other bank have only country specific card. Thus, the standard chartered customer gets a substantial facility at no extra cost or we can say provide more value to the customer...
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If express as a calculation:
Customer satisfaction= Actual performance by the firm
Customer expectation
Customer satisfaction can be monitor by using several methods including complain and suggestion system, customer surveys, comparison shopping etc. Customer satisfaction is indicated by the extent of customer retention...
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General points of the essay
The Customer Comes Second
A RELATIONAL STUDY ON CUSTOMER SATISFACTION, TRUST , SWITCHING BARRIERS AND OVER ALL CUSTOMER RETENTION IN THE CONTEXT OF UNITREND LTD.
Customer Needs
Customer Satisfaction
Customer Satisfation
Customer Service
Customer force
Customer perceived value
Customer
Evaluate The Usefulness Of The Product Lifecycle To A Firm
Cost and Value of offering Benefits to Domestic Partnership
Customer Rentention
Benefits of Offering Domestic Partner Benefits
Customer Arbitrator
Customer Loyalty
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