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He then discusses criticism and critiques of Gerbner's work, showing the pitfalls and successes of Gerbner’s Theory.
Gerbner, George, Larry Gross, Michael Morgan and Nancy Signorelli. (1980) Violence Profile No. 11. Annenberg School of Communication, University of Pennsylvania.
The most widely shared conceptions of reality are cultivated by messages and images shown on television...
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Also they discuss particular subgroups in cultivation theory; both positive and negative differentials can be taken as evidence of cultivation.
Lent, John A. (1995) A Different Road Taken: Profiles in Critical Communication. Westview Press, Inc.
This is an interview between John Lent and George Gerbner in Brazil, 19 August 1992...
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