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The arrows depict a continuous marketing management process that fit with the dynamic nature of CATC competition.
A COMPARISON:
CATC & Neoclassical Theory of Perfect Competition (NTPC)
One might summarize that CATC differentiates itself from the classical view by the following four qualifiers: innovative, bountiful, high quality and rich diversity...
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Table 1 illustrates the differences between the two theories according to ten major variables. The only similarities between CATC and NTPC are that they both accept the firms as input combiners and humans as motivated by self-interest. (Deligonul and Cavu?gil, 1997)
As the neoclassical theory translates as perfect competition with homogeneous firms, resources, consumer preferences and products, the firms' objective is to maximize profit and the role of management is to only implement the production function...
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