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Topic: Social Issues
Number of pages / Number of words: 4 / 868
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The evolution of the next generation of Internet applications, commonly known as Web 2.0, took place during Bush's term in office. Web 2.0 encompasses applications that use the existing architecture of the Internet to create a culture of participation through the creative development of online communities, social networks, and content-sharing sites (O'Reilly 2005)...


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Web 2.0 and the development of increasingly sophisticated public communication tools raise intriguing possibilities for presidential communication.

This article will explore the ways in which presidential communication has evolved in response to new media. In particular, it will examine how the White House has used the Internet to reach out to the public, policy makers, and journalists in a communications environment characterized by continually shifting parameters...


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