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AOL's marketing campaign, sending CDs to millions of homes, paid off as subscribers steadily increased. In 2000, it had 24 million US subscribers, 2.8 million CompuServe subscribers, and 4.4 million international subscribers. Its revenues in 2000 were $6.89 billion, its profits $1.2 billion, and its market value $133 billion...
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During the 1998 Christmas season, AOL raked in $2.5 billion in online sales through its website, twice that of 1998 and 60% of all online Christmas shopping.
AOL Time Warner's enormous size could prove to be a disadvantage as well. Because the company is so big, its reaction time will be slower than that of smaller companies...
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