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| Topic: |
Social Issues
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| Number of pages / Number of words: |
10 / 2581 |
Essay's paper body
a good tasting ice cream) is something that will be difficult to emulate. It is a question of ??I wouldn??t be seen dead eating another ice cream?? as opposed to "this is cheaper and tastes just like B&J's so I'll buy this from now on."
The other barrier concerns distribution. With ice cream the idea of selling products through the Internet, despite the dried ice, which may accompany it, is not likely to be an option ?V the consumers will not readily enthuse over the idea...
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With ice cream the idea of selling products through the Internet, despite the dried ice, which may accompany it, is not likely to be an option ?V the consumers will not readily enthuse over the idea. B&J??s is a fresh ice cream and by nature difficult to transport. Consequently distribution to stores around the USA and globally will be expensive and require partners such as Dreyer??s that have an extensive transportation network...
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General points of the essay
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A Cream Cracker Under The Settee
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Ben & Jerry's Ice Cream
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We All Scream For Ice Cream
Ben&Jerry's: One Great Idea + Ice Cream
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