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| Topic: |
Social Issues
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| Number of pages / Number of words: |
19 / 5107 |
Essay's paper body
What lessons can be drawn from the MaxFli experience? Is there a single best approach for developing systems for use across a multinational firm?
Case Study II-3
CRM using Data Warehousing at First American Corporation
Overview
The FAC project is an example of a successful data warehousing project that required a new alignment between IT and the business...
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At the outset of the case, First American Corporation is facing a $60 million loss. This created an obvious need for change in the organization. There had been no significant investments in IT for many years, so the company was in a catch-up mode. At the time of the case study, a CRM strategy was a very innovative solution, and a new marketing executive was hired to help with this turnaround initiative...
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General points of the essay
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