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| Topic: |
Social Issues
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| Number of pages / Number of words: |
11 / 2901 |
Essay's paper body
As you can see the Ansoff matrix covers the two important dimensions; the Product and Market.
The Ansoff Matrix offers 4 generic growth strategies. They are:
5. Market Penetration
Selling more of the same to the same types of people
6. Product Development
Selling new products to existing customers
7...
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They are:
5. Market Penetration
Selling more of the same to the same types of people
6. Product Development
Selling new products to existing customers
7. Market Development
Selling the existing products to new types of consumer
8. Diversification
Selling new products to new consumer
To give a clearer explanation of the theory being used, the product; Crocs (See Appendix 1) and the Disney Company will serve as examples...
Essay fragment
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