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The ad was not only featured in a fashion magazine, but one with the spokesperson on the cover. One would assume that either the viewer is a subscriber to ELLE or purchased the issue because he or she was attracted to the cover. If it was the latter, (and in my case it was), then any ad featuring Jessica Simpson would stand out since that is the reason the magazine was purchased in the first place...
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One would assume that the reader is either (A) a fan of Jessica Simpson, (B) a trusting and loyal reader of ELLE or (C) both. This ad is aimed at the culture of people who fit at least one if not all of these descriptions and it succeeds in connecting with them on more than one level. First, it connects to fans of Jessica Simpson by featuring herself, along with two highly important entities in her life (her hair dresser and her dog)...
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An Extension of Persuasion
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