Buy custom American Express; A Look Into Social Marketing
Essay's paper info
Topic: |
Social Issues
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Number of pages / Number of words: |
10 / 2733 |
Essay's paper body
âThe strategy is to convince consumers that there are meaningful advantages to carrying the green, gold, platinum and other colorful charge cards -- even if it means paying fees not assessed for the rival credit cards like Capital One, Discover, MasterCard and Visa.â (Are You? 1) Each credit card states a given credit limit and rewards classification status...
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For example, the platinum card which is gold and no has no credit limit also includes the best rewards program at American Express. The platinum card also has a $450 membership fee but the balance must be paid off in full each month. If the platinum card is not what you were looking for, AmEx has a card to best suit your needs...
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General points of the essay
Friendly Cards, Inc
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TiVo's problem rests in its inability to convince consumers to change their television consumption habits. Improper targeting and positioning have led to an ineffective product, price-point and promotion strategy that has stranded TiVo in the chas...
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American Express; A Look Into Social Marketing
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