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The traditional method being, commercials placed in programs that are attractive to children. These commercials promote products unrelated to the program being shown. The second approach began in 1982, featuring toy action figures as the main characters of a program. Because these programs are often developed by the market¬ing division of toy companies to market specific toys, they are frequently referred to as "program-Iength commercials...
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Because these programs are often developed by the market¬ing division of toy companies to market specific toys, they are frequently referred to as "program-Iength commercials."[American Academy of Padiatrics] In toy linked television series, the program and "advertising" content are inter-twined. The child is encouraged to want the toys associated with the characters in the series...
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