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"Men view women as lower on the socioeconomic scale, while women see the two genders as at equal level on the socioeconomic scale" (Melville and Cornish, 1993).
When studying the many different commercials these two commercials definitely supported the main type of male role in advertising. Coca-Cola ran an ad in which at a certain time all of the women in an office rushed to the window to watch a construction worker take his shirt off and drink a Diet Coke...
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Coca-Cola ran an ad in which at a certain time all of the women in an office rushed to the window to watch a construction worker take his shirt off and drink a Diet Coke. Although he is undressing, the situation allows us to assume that he will not reach full nudity. Another good example opens with two women sitting in a park eating lunch...
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General points of the essay
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