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The Executive staff must supply accurate statistical data for the ideas. They need to convince the Board to allow both of the new products for the next year. The customers want both, if the one new product that the customers are requesting not selected, they may consider switching to another bank.
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UWB needs to identify a company-wide approach to develop a profitable new product that will incorporate the consumer and the small business markets domestically and worldwide...
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The bank is faced with a situation where they must select a new product to launch. They have two alternatives. The survey that Best Research Market firm conducted can lead to bad decisions that can be both embarrassing and costly. Decision made on bad research also happens in private industry (University of Phoenix, 2006)...
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Accurate Data
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