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The archaic ideals of conforming women are clinging to the minds of young girls.
As young girls develop into young women they are bombarded by stereotypes on television primarily in advertising. Jean Kilbourne states in "Beauty and the Beast of Advertising" that "women are shown almost exclusively as housewives or sex objects" (2000, p...
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238). It is uncommon to see an "average woman" advertising a product. For a product with a male audience, models are typically used that range in sizes from 0 to 4 to portray the "average American woman." However, the average woman of 5'4" and 142 pounds is a size 12, this representation socializes women to believe that they should look like these models in order to attain their goals (Perkins, 1997)...
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