Buy custom The Impact of Media Hype on Consumer Demand: The Case of Mad Cow Disease in the United States
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| Topic: |
Science
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| Number of pages / Number of words: |
16 / 4453 |
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If concerns of food safety in the United States and Canada were never of concern there would have been no need for the United States Department of Agriculture and Agriculture and Agri-Food Canada to issue statements testifying to the safety of each of the countries respective beef.
This paper looks at the short-term impact of the MCD media propaganda on consumer demand for beef in the United States...
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Due to the fact that the supply of beef in the United States is completely risk free, or at very most extreme minimal risk, in terms of MCD and the risk to the beef supply, the scientific side of the story need not be considered. Changes in US consumers' demand beef, ceteris paribus, can therefore be credited to changes in preference resulting from media propaganda...
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