Buy custom The FIT-Concept in Strategic Management ? An Inappropriate Idea for Companies in the 21st Century?
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Science
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Number of pages / Number of words: |
26 / 7183 |
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If we agree with Porter's definition that a strategy is performing different activities from rivals or performing similar activities in different ways, then we can safely assume that strategy is as important for companies in the 21st century as it was for companies in the late 20th century. This would mean that with the change of the industry from standardized to individual products and service the industry structures have to change, which would imply that flexibility is needed...
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This would mean that with the change of the industry from standardized to individual products and service the industry structures have to change, which would imply that flexibility is needed. It leads to the question, if the Fit Concept in strategic management as proposed by Porter 1996 is a suitable concept for the 21st century or if the strategic fit will hinder flexibility...
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