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A firm can have offices simultaneously actively participating in business networks in different regions. Stratified sampling has the criteria of exclusive groups; therefore this type of sampling is not valid for the research at hand. Cluster sampling provides a solution. First we sample regions and then we can sample firms by head office locations for example...
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Cluster sampling provides a solution. First we sample regions and then we can sample firms by head office locations for example.
Having established the research design and taking into account the design effects we can now move on to the questionnaire. The questionnaire effects can be summarized in three categories; content of questions, the order of questions and the number/content of reply categories ...
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