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Essay's paper info
| Topic: |
Science
|
| Number of pages / Number of words: |
9 / 2298 |
Essay's paper body
However, scholarly findings
and industry assertions may have had little or no
effect on the average American, who has been
exposed to popular articles and books promoting
the notion that subliminal advertising is used and is
effective. In addition, Americans have been
exposed to advertisements claiming that self-help
audio-tapes and videotapes containing subliminal
materials can help the purchaser with weight loss,
better relationships, an improved golf game,
quitting smoking, and even birth control...
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In addition, Americans have been
exposed to advertisements claiming that self-help
audio-tapes and videotapes containing subliminal
materials can help the purchaser with weight loss,
better relationships, an improved golf game,
quitting smoking, and even birth control.
Awareness of Subliminal Messaging by the Public
Many in the public are aware of the term
"subliminal advertising," understand the basics of
the concept, and believe it not only is used by
advertisers but is also successful in influencing
brand and purchase choice...
Essay fragment
General points of the essay
How Subliminal Messaging Affects Consumer Behavior
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