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| Topic: |
Science
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| Number of pages / Number of words: |
2 / 436 |
Essay's paper body
This gives the supplier immense power. It also means that KK relies very heavily on this supplier and any change in distribution would be detrimental to KK as this key ingredient is used in their popular signature trademark “Original Glazed†doughnut.
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Buyer Bargaining Power
Customers of Krispy Kreme doughnuts have a selection of options of who to buy doughnuts from and hence the buyer power is high. These providers are the main competition to Krispy Kremes and consist of Dunkin’ Doughnuts, Tim Horton’s and Starbucks. However, in America, Krispy Kremes have developed a quite strong customer brand loyalty by setting themselves apart and providing a unique experience for the customer...
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General points of the essay
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